GRAPHICS
TRIDENT
They say good things happen in threes. Using one of UC San Diego’s most iconic symbols, King Triton’s trident, we’ve created a versatile graphic that can be used optionally as a pattern, or as a three-pronged photo treatment.
Cropping
The Trident may be cropped in any way, as long as all three stripes are visible.
GRAPHICS
LIBRARY
Inspired by the underside of the landmark Geisel Library, our line art graphics can be patterned or magnified to create the desired effect. These graphics are intended as subtle background patterns, not to be used as logo art. For help applying, contact Creative Services and Publications at ucpa-brand@ucsd.edu.
GRAPHICS
LIBRARY USAGE
The library graphic, either line art or solid, should never be used as a logo. It is used as a complementary element, and should not overpower any message or photograph. Suggested treatments are shown below.
Magnified Solid
We suggest using a magnified solid graphic for the humanistic departments and ventures: literature, theatre, sociology, sports and campus life photography, etc.
Creative • Active • Friendly • Bold
Magnified Line Art
We suggest using the magnified line art graphic for the more left-brained units: science, math, engineering, health and clinics, etc.
Technological • Structured • Formal • Sophisticated
Patterned Solid and Line art
A patterned treatment works well for high tech subjects and can also be used in formal applications.
Technological • Formal • Sophisticated
Library Graphic Suggested Treatments
Magnifying
Use only a portion of the line art and magnify.
Rotating
The graphic can be rotated in 45º increments, creating movement and interest.
No Combining
The library line art and solid graphic elements should not be used together.
See examples of use in the "Brand Applications" section of this guide.
