CAMPAIGN
TOOLKIT
The Campaign for UC San Diego toolkit is intended help you communicate with various audiences about the power of philanthropic investment to transform our campus community, and impact lives here and across the globe.
Campaign Basics
At the University of California San Diego, challenging convention is our most cherished tradition. As one of the top 15 research universities in the world, UC San Diego is blazing a path to a better future. The Campaign for UC San Diego is a $2 billion comprehensive fundraising effort to transform the student experience, our campus, and ultimately the world. With philanthropic partnership, we will continue the nontradition as we impact lives here and across the globe. #GiveUCSD. #ContinueTheNonTradition. Learn more at campaign.ucsd.edu.
Funding Priorities
Giving Opportunities
- Named Giving Opportunities Overview
A variety of giving opportunities exist across campus to honor and recognize donors who support our students, faculty, programs, and research.
Communication Resources
The Campaign for UC San Diego
Case for Support
- Campaign case statement
- The Campaign for UC San Diego
How one university sets the nonstandard. And how philanthropic investment can help.
- The Campaign for UC San Diego
- Division, school and unit case statements
- Division of Arts and Humanities
- Triton Athletics
- Division of Biological Sciences
- Office for Equity, Diversity, and Inclusion
- School of Global Policy and Strategy
- UC San Diego Health Clinical Care
- UC San Diego Health Medical Education
- UC San Diego Health Overview
- UC San Diego Health Research
- Jacobs School of Engineering
- UC San Diego Library
- Division of Physical Sciences
- The Preuss School UC San Diego
- Rady School of Management
- Scripps Institution of Oceanography
- Division of Social Sciences
- Affinity and other priority case statements
- Alumni
- ArtPower at UC San Diego
- Birch Aquarium
- Birch Aquarium Revitalization Concept
- Center for Anti-Parasitic Drug Discovery and Development
- Center for Microbiome Innovation
- Chancellor’s Associates
- Deep Decarbonization
- Design Lab
- Graduate Fellowships
- Innovation Ecosystem
- Institute for Practical Ethics
- Institute of Arts and Humanities
- Pasteur 21
- Student Support and Success
Sharing our Story
- Campaign Overview
- Impact Stories
A collection of stories celebrating the impact of giving that helped shape UC San Diego today. - Talking Points
- Gifts that Changed Everything
Capital priorities
Web Graphics
Download graphics for use on departmental websites. We suggest linking these graphics to the Campaign homepage.
- Campaign Web Graphic (550x370, dark blue)
- Campaign Web Graphic (550x370, light blue)
- Campaign Web Graphic (550x370, gold)
- Campaign Web Graphic (550x370, dark blue/button)
- Campaign Web Graphic (550x370, light blue/button)
- Campaign Web Graphic (250x150)
- Campaign Web Graphic (200x200)
Campus Information
- Campus Profile
A top ten public university that is transforming lives, shaping new disciplines and advancing the frontiers of knowledge. - Campus Timeline
Growing from a marine research station to a premier innovation-driving institution.
Social Media
Remember to include hashtags in your social media posts.
- #GiveUCSD
- #ContinueTheNonTradition
Design Resources and Templates
Design Guidelines
Design Elements
Campaign Letterhead
Campaign Stationery should be used for Campaign or fundraising correspondence. Use official campus letterhead for day-to-day business correspondence.
General Campaign Document
Use this template for basic projects, meeting agendas, and other general needs.
Campaign PowerPoint
Image Library
University Communications and Public Affairs offers a robust image library. Download images for use at no charge. Email ucpa-pv@ucsd.edu with photo needs not met by the image library.
Questions
For help with Campaign messaging, Campaign design elements and branding, or with a Campaign-related project, contact Jason Horger at jhorger@ucsd.edu or (858) 534-1901.
For help with media outreach and/or to publicize a specific Campaign gift, contact Judy Piercey at jpiercey@ucsd.edu or (858) 534-6128.