University Communications and Public Affairs


The Campaign for UC San Diego toolkit is intended help you communicate with various audiences about the power of philanthropic investment to transform our campus community, and impact lives here and across the globe.

Much of the information on the Campaign Toolkit has moved to the Campaign website. You can access it at campaign.ucsd.edu/toolkit/.

Campaign Basics

At the University of California San Diego, challenging convention is our most cherished tradition. As one of the top 15 research universities in the world, UC San Diego is blazing a path to a better future. The Campaign for UC San Diego is a $2 billion comprehensive fundraising effort to transform the student experience, our campus, and ultimately the world. With philanthropic partnership, we will continue the nontradition as we impact lives here and across the globe. #GiveUCSD. #ContinueTheNonTradition. Learn more at campaign.ucsd.edu.

Funding Priorities

Giving Opportunities

On the Web

Campaign Contact Information

Communication Resources

The Campaign for UC San Diego

We are in the process of migrating all of our resources to the Campaign for UC San Diego website. Please visit the link below to see all of our Campaign resources.

Social Media

Remember to include hashtags in your social media posts.


Campus Information

Giving Day – May 14, 2020


Marketing Toolkit (Coming soon)

Design Resources and Templates

Design Guidelines

Design Elements

Campaign Letterhead

Campaign Stationery should be used for Campaign or fundraising correspondence. Use official campus letterhead for day-to-day business correspondence.

General Campaign Document

Use this template for basic projects, meeting agendas, and other general needs.

Campaign PowerPoint

Image Library

University Communications and Public Affairs offers a robust image library. Download images for use at no charge. Email ucpa-pv@ucsd.edu with photo needs not met by the image library.


For help with Campaign messaging, Campaign design elements and branding, or with a Campaign-related project, contact Jason Horger at jhorger@ucsd.edu or (858) 534-1901.

For help with media outreach and/or to publicize a specific Campaign gift, contact Judy Piercey at jpiercey@ucsd.edu or (858) 534-6128.