UC San Diego communicates to audiences in a number of ways through web and social media. These guidelines will ensure uniformity and consistency, which are critical in reinforcing our identity.
The UC San Diego logo must appear on all campus websites. In most cases, the site name should be to the left and the campus logo to the right.
Presenting consistent typography on the web has historically been challenging, but the situation has improved in the last several years with the popularization of webfonts. The UC San Diego house typeface, Brix Sans, is available as a webfont from www.myfonts.com. Several other similar fonts are also available through other services, such as Adobe’s typekit.com. Choosing a classic web safe font stack (e.g., Helvetica, Arial, sans serif) is also acceptable.
Comprehensive accessibility guidelines are beyond the scope of this manual. Creating web pages that are accessible to individuals with different abilities is important. Doing so is not only in accordance with the mission of UC San Diego, it is also the law. For detailed accessibility recommendations refer to UCOP Electronic Accessibility Standards and Best Practices: www.ucop.edu/electronic-accessibility/standards-and-best-practices.
Below are recommended colors for use in web and social media. These colors have been carefully chosen and tested for contrast and accessibility, and complement the colors in our print palette.
Primary Web Colors
R0 G106 B150
Pantone Cool Gray 9
R116 G118 B120
Secondary Web Colors
Used for rollovers, highlights, and accents
R24 G43 B73
R255 G205 B0
R0 G198 B215
Used for type, backgrounds, and limited accents
R0 G70 B0
R182 G177 B169