UC San Diego is a large, diverse, and structurally complex institution. To unify the university’s many academic and administrative units, we have created a system of sub-brand signatures. Sub-brand signatures are designed to highlight individual departments or units, while visually connecting the unit with the university brand.
A unit sub-brand consists of the UC San Diego logo with a unit name below. In some cases, as with academic departments, it is appropriate to include the academic division or school followed by the academic department.
Under no circumstances should any text or graphic other than a unit name be coupled with the logo.
Do you really need your own logo/symbol?
Separate or unique logos for your unit, department, or project are often unnecessary and can confuse the audience and your message. Academic divisions, departments, and programs may not create their own unit logos. The best way to develop your unit’s image is through consistent use of color, type, and imagery, and by using the UC San Diego logo or an approved sub-brand signature.
At UC San Diego, we believe that solid partnerships multiply our impact. In co-branded communication, we place a rule line between logos, ensuring that both logos are of equal visual weight. The arrangement of the logos may be dictated by details of the partnership, but, when possible, place the campus logo to the left.
Space between the logos should be equal to two cap heights (the height of the “U”). The rule line should be equal in width to the rule line below the campus logo and should extend one x height (the height of the "a") above and below the height of the campus logo.
Multiple Campus Units
When representing multiple campus units on a piece—for example, on the sponsor page of an event program—use a single UC San Diego logo with unit names set separately in text, subordinate to the logo. Do not use multiple logo sub-brand signatures together.
Our students are proud of their college. So proud, in fact, that each of the six colleges has evolved a unique identity. However, each college is first and foremost a part of the greater UC San Diego experience. It’s our university pride, and personality, that constitute predominant brand.
When pairing the UC San Diego logo with a college logo, the space between the logos should be equal to two cap heights (the height of the "U"). The rule line should be equal in width to the rule line below the campus logo and should extend one x height (the height of the "a") above and below the height of the campus logo.
Apply college colors only to the college logo. Other design elements, such as typefaces, color, and the UC San Diego logo should follow the guidelines in this document.