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UC San Diego
Brand Marks

WHY
BRAND MARKS MATTER

The UC San Diego logo is one of the university’s most important brand assets.

The logo represents to an individual everything he or she knows and believes about our campus. It symbolizes the campus itself, the experiences one has had at UC San Diego, and also the stories we tell in our marketing and communications material.

Like a signature, the logo should be placed consistently on all of our communications.