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Color Palette

No two colors represent our campus better than our alma mater blue and gold. Inspired by our two primaries, we created an expanded palette suitable for print applications.

Color recommendations for web can be found here.

Core colors

 

Pantone 2767
C:100 M:86 Y:42 K:42
R:24 G:43 B:73
#182B49

 

 

Pantone 3015
C:100 M:35 Y:3 K:21
R:0 G:106 B:150
#006A96

 

 

Pantone 1245
C:6 M:35 Y:99 K:18
R:198 G:146 B:20
#C69214

 

 

Pantone 116
C:0 M:14 Y:100 K:0
R:255 G:205 B:0
#FFCD00


Accents

 

Pantone 3115
C:70 M:0 Y:16 K:0
R:0 G:198 B:215
#00C6D7

 

 

Pantone 7490
C:60 M:23 Y:92 K:5
R:110 G:150 B:59
#6E963B

 

 

Pantone 3945
C:3 M:0 Y:90 K:0
R:243 G:229 B:0
#F3E500

 

 

Pantone 144
C:0 M:51 Y:100 K:0
R:252 G:137 B:0
#FC8900


Neutrals

 

Black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
#000000

 

 

Pantone Cool Gray 9
C:30 M:22 Y:17 K:57
R:116 G:118 B:120
#747678

 

 

Pantone 401
C:10 M:11 Y:17 K:27
R:182 G:177 B:169
#B6B1A9

Metallic

 

Pantone 871
Use this for special/formal occasions.


Your choice of colors should always include blue. Yellow should be your first choice for a secondary color, or another blue. Other colors are meant to be accents and should not be the dominant color. Below are some examples.

Everyday

UC San Diego Color Palette

Formal

UC San Diego Color Palette

Bright

UC San Diego Color Palette

Monochromatic

UC San Diego Color Palette

While combinations of these colors are acceptable in print designs and other collateral, the campus logo must always appear in PMS 2767 and 1245 when reproduced in color (see the "Logo Overview" section).


Color Palette A Closer Look

UC San Diego’s surroundings provide a richness of color and character. Our color palette is inspired by the everyday sites found around campus.