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Campaign
Guidelines

The Campaign for UC San Diego
An Introduction

In launching the Campaign for UC San Diego, an ambitious, comprehensive $2 billion fundraising effort, our goal was simple: secure the philanthropic resources necessary to drive innovation that advances society, expand the donor base, create a culture of philanthropy, and ultimately help solve the world’s most pressing problems.

To accomplish this, we must consistently produce attention-grabbing, thought-provoking campaign communications that inspire people to give. Consider these guidelines your tool kit in achieving continuity across our various touch points. By applying consistent verbal and visual elements that demonstrate our unique approach to problem-solving, we can inspire transformative change.