As the new year got under way, so too did a new phase of UC San Diego’s marketing and branding campaign. Building on initial print and online ads featuring faculty excellence, UC San Diego messaging now takes flight at two key airports: San Diego’s Lindbergh Field and Sacramento International Airport. Digital displays greet travelers with stunning visuals, including the Scripps Institution of Oceanography pier and the Shanghai skyline, and tout UC San Diego’s stature as an international leader in higher education. In the coming months, UC San Diego will feature the interdisciplinary research that is the hallmark of our entrepreneurial faculty. The in-terminal displays complement print advertising in airline publications (Spirit for Southwest Airlines and US Airways). In-flight messages and upcoming print ads in the New York Times, the LA Times, and the Chronicle of Higher Education emphasize the exceptional quality of UC San Diego teaching, research, service and patient care.