On the ground and in the skies, airline passengers around the globe are learning more about UC San Diego’s transformational research and how we’re changing the world. The next time you fly on U.S. Airways, American Airlines or Virgin America, tune into the monitor in front of you to see an in-flight video about UC San Diego. The three-minute feature, produced by UC San Diego University Communications and Public Affairs, highlights the visionary research of four leading scholars who are turning their ideas and imagination into innovation. They are using new technology to push the boundaries of arts and science to create a healthier planet and future for humankind. The in-flight video is part of UC San Diego’s recent marketing campaign, and complements print and online advertising in publications ranging from the New York Times, LA Times, Science, Nature, Chronicle of Higher Education to an array of airline magazines. We’re also on digital displays in the San Diego and Sacramento airport terminals. Sharing UC San Diego’s story to a broad audience is a campus priority identified through our strategic planning process.