We began by highlighting the leading minds and uncommon scholars who flourish at UC San Diego. Now we’re telling world travelers and national readers about the research collaborations that solve the most perplexing puzzles in science and medicine. We demonstrate that our creativity, innovation and entrepreneurship are re-defining the future of the public research university. Spirit, the inflight magazine for Southwest Airlines and Airtran, touts our No. 5 ranking in R&D expenditures, our medical advances, and our leadership in climate research. In Science, we point to our ground-breaking research in architecture and urban design. And in US Airways and Spirit, a four-page feature takes an all-encompassing view of what draws students, faculty and staff to UC San Diego. The eye-catching messages continue to put UC San Diego in the spotlight, on the world stage.