UC San Diego’s marketing campaign continues to attract national and worldwide attention. The latest advertisements focus on the diversity of scholars in the Arts & Humanities and the Social Sciences, and highlight the investment in the campus by philanthropist T. Denny Sanford.
Full-page ads in the New York Times and the Los Angeles Times on Sunday, November 7, showcased the breadth of faculty from Theatre and Dance, International Relations and Pacific Studies, and the Social Sciences. Multi-page ads in Southwest Airlines’ Spirit Magazine continue in the November and December issues. In the NYT, LA Times and UT San Diego on Sunday, November 14, messaging spotlighted the $100 million investment in UC San Diego’s stem cell research through the creation of the Sanford Stem Cell Clinical Center. In addition, online advertising complemented print ads, driving readers of the LA Times and the Chronicle of Higher Education to our campus website.
The campaign is designed to increase awareness of UC San Diego as an international leader in defining the future of the public research university. It arose from recommendations in strategic planning sessions to increase publicity for the achievements of our faculty, students, staff and alumni and to advance the message of UC San Diego’s overall excellence.