University Communications and Public Affairs


Ad Touts Campus Leadership in Study of Brain

A UC San Diego ad from the New York Times

At UC San Diego, academic and research endeavors continue through the summer, as does our marketing campaign. On Sunday, June 29, in the New York Times, we showcased our latest achievement: the leadership of UC San Diego in the successful funding of the CalBRAIN initiative to better understand the human brain.

This full-page color ad draws national attention to the extraordinary leadership our campus displays in the study of the human brain and mind. It highlights our role in both the federal BRAIN Initiative launched by President Barack Obama in 2013 and the Cal-BRAIN funding recently signed into law by California Governor Jerry Brown.