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Campus Marketing Continues with New Ads

UC San Diego’s marketing campaign continues to attract national and worldwide attention. The latest advertisements focus on the diversity of scholars in the Arts & Humanities and the Social Sciences, and highlight the investment in the campus by philanthropist T. Denny Sanford.

Full-page ads in the New York Times and the Los Angeles Times on Sunday, November 7, showcased the breadth of faculty from Theatre and Dance, International Relations and Pacific Studies, and the Social Sciences. Multi-page ads in Southwest Airlines’ Spirit Magazine continue in the November and December issues. In the NYT, LA Times and UT San Diego on Sunday, November 14, messaging spotlighted the $100 million investment in UC San Diego’s stem cell research through the creation of the Sanford Stem Cell Clinical Center.  In addition, online advertising complemented print ads, driving readers of the LA Times and the Chronicle of Higher Education to our campus website.
 
The campaign is designed to increase awareness of UC San Diego as an international leader in defining the future of the public research university.  It arose from recommendations in strategic planning sessions to increase publicity for the achievements of our faculty, students, staff and alumni and to advance the message of UC San Diego’s overall excellence.

Campus is Making a Splash with Branding Push

Whether on campus, on the road or on your laptop, you’ll see UC San Diego featured in print and online as a new awareness campaign begins. On Sunday, Sept. 29, a full-page ad appeared in the New York Times, the Los Angeles Times and U-T San Diego that touted the exceptional faculty who teach and conduct research at UC San Diego. The ad is the first of a series, features Mario Molina’s selection for the Presidential Medal of Freedom, and includes highlights of our rankings and honors as an indicator of our faculty quality. Similar ads can be found in Diverse magazine (Sept. 26 issue) and La Prensa.

The campaign responds to strategies identified in strategic planning sessions with constituents on and off campus who recommended a focused and intensive marketing initiative to increase publicity for the achievements of our faculty, students, staff and alumni and to advance the message of UC San Diego’s overall excellence.

In the coming months – through fall, winter and into spring – we’ll be in each month’s issue of Southwest Airlines’ Spirit magazine, starting with the multi-page ad in the October issue. UC San Diego also will be featured in the San Diego and Sacramento airports, in the Chronicle of Higher Education (print and digital), in digital media such as The Daily Beast, and in leading publications, including Science and Nature.